Treating your website as an expense… or as a source of additional profits?
Local Internet Marketing differs from national internet marketing or advertising in the sense that a local marketing campaign is designed almost exclusively around local keyword identifiers, such as city names, region names, state names, and so forth. So if a searcher types in “Philadelphia auto repair”, up comes a results page full of…you guessed it…Philadelphia auto repair. You will also notice that the results showed only auto repair shops in Philadelphia, not Chicago or Washington DC. That’s what makes local search different. It allows you to advertise exclusively to people searching for products or services in your local area. After all, if you have a auto repair shop in Philadelphia, it does you no good to show up in the search results of people looking for a auto repair shop in Washington DC.